UK localisation agency for international growth
Professional Localisation Services for Global Markets
Launch websites, software, mobile apps and games that feel built for every market. Locate Translate combines native-market language expertise, cultural adaptation, terminology control and structured quality assurance to create clear, natural and usable multilingual experiences.
Whether you are preparing one product for a new country or managing regular releases across several languages, we build the localisation workflow around your content, platform, users and launch schedule.
- 30+ languages
- Native-market linguists
- Dedicated project management
- NDA and secure handling available
Choose the right service
Localisation Services for Websites, Software, Apps and Games
A website, software platform, mobile app and video game each present different linguistic and technical risks. Select the specialist service that matches what you are launching. If your project crosses several channels, one project manager can coordinate the content, terminology and delivery across the complete release.
Website Localisation Services
Adapt marketing websites, ecommerce stores and customer journeys for the language and expectations of each market. Website localisation can cover page copy, navigation, forms, calls to action, product information, checkout content, metadata, regional search language, imagery and local trust signals.
We work with your available CMS exports or source files while helping you keep terminology and brand voice consistent across pages and markets.
Explore website localisationSoftware Localisation Services
Prepare SaaS platforms, web applications and desktop software for multilingual users without losing product meaning or interface clarity. We localise UI strings, menus, buttons, tooltips, system messages, onboarding, notifications, help content and associated product documentation.
The workflow can account for variables, placeholders, character limits, terminology, versioned updates and in-context review.
Explore software localisationApp Translation and Localisation Services
Deliver a natural mobile experience for iOS and Android users. App localisation can include interface text, onboarding screens, in-app instructions, subscription journeys, push notifications, customer support content, privacy messaging and App Store or Google Play listings.
We consider screen space, user context, tone and regional conventions so translated strings remain useful inside the actual app experience.
Explore app localisationGame Localization Services
Localise games for players across mobile, PC, console and online environments. Our game localisation support can cover menus, tutorials, item descriptions, narrative and dialogue, subtitles, achievements, store assets, live updates, community content and voice-over scripts.
Terminology, character voice, cultural adaptation and linguistic quality assurance are managed together to preserve immersion across every language.
Explore game localisationMore than translated words
What Are Localisation Services?
Localisation is the process of adapting content or a product for a particular language, country, region or audience. Translation is an essential part of that process, but market-ready localisation also considers how people read, navigate, buy, play and interact in the target market.
A linguistically accurate sentence can still feel unfamiliar, fail to persuade or create friction if the tone, terminology, formatting or cultural context is wrong. Localisation addresses those differences so the final experience feels intentional rather than imported.
Depending on the project, this can include adapting:
- Regional vocabulary, spelling, tone and levels of formality
- Dates, times, currencies, measurements, addresses and number formats
- Calls to action, product messages, idioms, humour and cultural references
- Navigation, buttons, forms, error messages and user instructions
- Images, icons, colours, examples and market-specific trust signals
- Keywords, metadata and search language used by customers in each region
- Text length, right-to-left display and other interface requirements
| Service | Primary purpose | Best suited to |
|---|---|---|
| Translation | Accurately transfer meaning from one language into another. | Documents, information and content where faithful meaning is the priority. |
| Localisation | Adapt language, content and user experience for a specific market. | Websites, software, apps, games and customer-facing digital content. |
| Internationalisation | Prepare a product or system to support multiple languages and regional formats. | Digital products that will be released in several locales. |
| Transcreation | Recreate persuasive or creative meaning rather than translate wording literally. | Campaigns, slogans, adverts and high-impact brand messaging. |
Complete content coverage
What We Can Localise
International launches rarely involve one isolated file. We can coordinate connected assets so users receive consistent terminology and messaging from discovery through purchase, onboarding and support.
Interface and product content
- Menus, buttons, forms and navigation
- UI strings, prompts, tooltips and error messages
- Onboarding, account and subscription journeys
- Notifications, release notes and product updates
Web and ecommerce content
- Landing pages, service pages and product pages
- Category content, checkout text and customer emails
- Metadata, local search language and calls to action
- Terms, privacy content and user-facing policies
Launch and marketing assets
- App-store and marketplace listings
- Campaign pages, adverts and email sequences
- Social content, press materials and sales collateral
- Product messaging and brand guidelines
Help and documentation
- Knowledge bases, FAQs and support articles
- User guides, manuals and training materials
- Customer-support templates and chatbot content
- Technical and product documentation
Multimedia and interactive assets
- Subtitles, captions and voice-over scripts
- Dialogue, tutorials and in-game content
- Graphics, screenshots and on-screen text
- Audio, video and presentation content
Regional and cultural elements
- Dates, currencies, measurements and addresses
- Imagery, examples, idioms and cultural references
- Regional variants of the same language
- Right-to-left and text-expansion considerations
From scope to launch
Our Six-Stage Localisation Process
A dependable localisation process protects meaning, product usability and release schedules. We agree the workflow before work begins so your team knows what will be delivered, what needs review and how updates will be handled.
Project discovery and market scoping
We review the product or content, target languages, countries, users, platforms, file formats, deadline and intended outcome. This identifies whether the project needs translation, deeper cultural adaptation, transcreation, in-context review or additional technical support.
Content inventory and readiness review
We identify the assets that belong in scope and flag duplicated content, missing context, embedded text, unsuitable source files or interface constraints that could create delays later. For digital products, this is also where variables, tags and character restrictions are considered.
Terminology and style preparation
Your preferred terminology, brand voice, product names and existing reference material are organised before localisation starts. Where appropriate, we establish a project glossary, style guidance and translation memory to support consistency across assets and releases.
Native-market translation and adaptation
Content is assigned to linguists who work in the target language and understand the relevant subject or product context. They translate the meaning, adapt market-sensitive elements and follow the agreed terminology, tone and technical requirements.
Review, linguistic QA and in-context checks
The localised content is reviewed for accuracy, fluency, terminology, omissions and consistency. Depending on the agreed scope, checks can also cover layout, truncation, broken strings, text displayed in context, subtitle timing or other product-specific issues.
Delivery, implementation support and updates
Approved files are delivered in the agreed format with a clear version and language structure. For ongoing products, we can retain the approved terminology and workflow so new pages, features, campaigns or live content can be handled consistently.
Get an accurate scope quickly
What to Send for a Localisation Quote
You do not need to prepare a perfect localisation brief. Send the information you already have, and our team will identify anything else needed before confirming the price and schedule.
Project information
- What you need localised: website, software, app, game or connected assets
- Source language and required target languages
- Target countries, regions or user groups
- Platform, operating system, CMS or product type
- Required services, such as translation, review, transcreation, subtitles or QA
- Preferred deadline or launch date
Files and references
- Source files, exports or a representative content sample
- Existing translations or translation memory, if available
- Glossary, terminology list or style guide, if available
- Screenshots, wireframes, build access or notes that explain context
- Instructions for client review and final approval
If you only have a URL, early export or sample file, send it. We can still review the content and explain the next step.
Protecting meaning and usability
Localisation Quality Controls for Every Market
Quality is not one final spelling check. A localised product can be linguistically accurate and still fail if terminology changes between screens, a button no longer fits, instructions do not match the interface or the tone feels wrong for the audience. We build the review level around the risks of your project.
Native-market language expertise
Content is handled by linguists who work in the target language and understand the market in which it will be used. Sector or product context is considered when assigning the team.
Terminology and brand consistency
Approved terms, product names, tone and recurring content are managed across assets so the website, product, help centre and campaign do not appear to come from different brands.
Independent review
Where included in the agreed workflow, a second linguist reviews the localised content for meaning, fluency, completeness and adherence to the project instructions.
In-context quality assurance
Screenshots, builds, previews or exported layouts can be used to identify issues that are difficult to see in a spreadsheet, such as ambiguous strings, truncation, awkward line breaks or incorrect placement.
Clear version management
Files are organised by language and version so your team can identify what has been reviewed, approved and delivered. Ongoing changes can be separated from unchanged content.
Confidential and secure handling
Confidentiality agreements are available, and project information is handled in accordance with the agreed access and delivery requirements. Read our privacy and GDPR policy.
Learn more about our approach to translation and localisation quality.
Work with your existing content
Localisation File Formats and Content Workflows
Working from suitable source files reduces manual handling and helps protect tags, variables and formatting. We can review common web, software, app, document and subtitle formats, including:
Web and structured content
HTML, XML, XLIFF/XLF, CSV, JSON, YAML and CMS exports.
Software and app resources
PO, RESX, ARB, STRINGS, properties files and other structured resource exports.
Business and marketing files
DOCX, XLSX, PPTX and editable design or publishing source files.
Subtitles and timed text
SRT, VTT and other agreed subtitle or caption formats.
PDFs can be reviewed for quoting, but an editable source file is normally preferable for implementation and formatting. If your format is not listed, send a sample and we will confirm whether it can be handled directly or requires preparation.
Built for changing products
One-Off Launches and Ongoing Localisation
Some organisations need one website or product localised for a single market. Others release new features, campaigns, help articles, store content or live updates every week. Locate Translate can support both models.
One-off localisation project
Best for a defined launch, campaign, website migration or product release with a fixed content set and delivery date. We agree the scope, review stages and final formats before work begins.
Ongoing localisation support
Best for evolving websites, SaaS platforms, apps and live games. Approved terminology, style decisions and previously translated content can be reused to improve consistency and avoid repeating completed work.
Phased multilingual rollout
Best when several languages or markets cannot launch at once. Priority content and languages can be delivered in agreed stages while retaining one terminology and quality framework.
Subject knowledge matters
Localisation for Specialist and Regulated Sectors
Market knowledge alone is not enough when the content also uses technical, medical, financial or industry-specific terminology. We match the project with linguists who understand both the target audience and the relevant subject matter.
Technology and SaaS
Interfaces, dashboards, onboarding, help centres, product documentation, release communications and subscription journeys for software and digital-product teams.
Technology translation servicesEcommerce and retail
Product information, category pages, customer emails, promotional content, checkout journeys, policies and market-specific website content.
Website and ecommerce localisationGaming and media
Player-facing UI, dialogue, subtitles, live content, marketing assets, community communication and linguistic quality assurance.
Game localization servicesFinance and professional services
Client portals, financial-product content, business platforms, professional websites, reports and market communications requiring controlled terminology.
Financial translation servicesHealthcare and life sciences
Patient-facing platforms, healthcare apps, information pages, training content, user support and product materials where clarity and specialist review are essential.
Medical and life-sciences language servicesMarket research and education
Questionnaires, discussion materials, digital learning content, assessments, training platforms and multilingual respondent or learner communications.
Market research language servicesA practical language partner
Why Organisations Choose Locate Translate
UK-based project management
A dedicated point of contact coordinates the scope, linguists, questions, reviews and delivery schedule.
Native expertise across 30+ languages
Projects are matched with linguists who understand the language, audience and relevant subject matter.
Human-led localisation
Professional linguists make the decisions that affect meaning, tone and cultural suitability, supported by terminology and quality tools.
One team across connected assets
Website, product, support, marketing and multimedia content can be coordinated under one terminology and delivery framework.
Flexible project scale
Support is available for focused one-language projects, phased launches and recurring multilingual content.
Clear scope before work begins
We review the available content and confirm the price, workflow, deliverables and schedule before the project starts.
Clear project-based quotation
Localisation Pricing and Turnaround
Localisation projects are quoted according to their actual content and workflow rather than a single flat price. The main factors are:
- Source and target languages
- Content volume and amount of repeated text
- Number of countries, regions or language variants
- Content type and level of cultural adaptation
- Source-file condition and any required technical preparation
- Review, proofreading, transcreation, subtitle or QA requirements
- Client review process and required delivery formats
- Deadline, release stages and frequency of future updates
After reviewing your files, we will confirm what is included, the delivery schedule and the total quotation. If the content will change regularly, we can also propose an ongoing workflow that separates new or updated material from previously approved content.
Request a tailored localisation quoteFrequently asked questions
Localisation Services FAQs
What are localisation services?
Localisation services adapt translated content, products and user experiences for a specific country, region or audience. This can include language, tone, terminology, cultural references, imagery, currencies, dates, measurements, interface constraints and local user expectations.
What is the difference between translation and localisation?
Translation accurately transfers meaning from one language into another. Localisation includes translation but also adapts the content and experience so that it feels appropriate and works correctly in the target market.
Which type of localisation service do I need?
Choose website localisation for marketing sites, ecommerce stores and web content; software localisation for SaaS platforms, desktop products and web applications; app localisation for iOS and Android experiences; and game localisation for interactive content, dialogue, UI, audio and player-facing assets.
Can you localise content for regional versions of the same language?
Yes. Content can be adapted for regional language and market differences, such as UK and US English or Spanish for Spain and different Latin American markets.
Do you support ongoing software, app and website updates?
Yes. We can support both one-off launches and recurring content updates. Agreed terminology, style guidance and translation memory help maintain consistency as your product and content evolve.
Can you work with localisation source files?
Yes. We can work with common web, software, app, document and subtitle formats. Send a sample file if your format is unusual so we can confirm the best workflow before quoting.
Does your service include localisation testing and QA?
Projects can include linguistic review, terminology checks and in-context quality assurance. Functional testing, build review and platform-specific checks can be scoped according to the product, files and level of access available.
How much do localisation services cost?
Pricing depends on content volume, language combinations, target markets, file formats, adaptation requirements, review level and deadline. We review the source content before providing a clear project quotation.
How long does a localisation project take?
Turnaround depends on the amount and complexity of content, number of languages, technical preparation and required QA. We confirm the schedule after reviewing your files, markets and release requirements.
What do you need to prepare a localisation quote?
Send the available source files or exports, source and target languages, target countries or regions, platform or CMS, required services and preferred deadline. Reference material such as a glossary or style guide is also helpful when available.
Start with a practical review
Plan Your Next Market Launch with Locate Translate
Send us a content sample or source-file export together with your target languages, countries, platform and preferred launch date. We will review the project and confirm the recommended workflow, total quotation and delivery schedule.